Privacy Policy

Privacy Policy

Last updated: February 2026

This Privacy Policy explains how Elite Country Prizes, operated by A Farley Menswear Limited, collects, uses, stores, and protects your personal information in relation to your use of our website (https://elitecountryprizes.co.uk) and participation in any competitions listed on the website.

1. Who We Are

Elite Country Prizes is a trading name of A Farley Menswear Limited, registered in England and Wales (Company No. 08074767) with registered address Unit 4, Nursery Court, Kibworth Business Park, Kibworth, Leicestershire, LE8 0EX, United Kingdom.

We are committed to protecting your privacy and handling your personal information in accordance with UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We may collect, store, and use the following categories of personal data:

  • Identity Data: name, date of birth.
  • Contact Data: email address, telephone number, postal address.
  • Competition Entry Data: entries you submit, entry numbers, draw information.
  • Usage Data: interaction with the website (including cookies and analytics).
  • Technical Data: IP address, browser type and version, device identifiers.
  • Marketing and Communications Data: your preferences for receiving marketing from us.

We do not knowingly collect information relating to children under the age of 18.

3. How We Use Your Information

Your personal data may be used for the following purposes:

  • To process competition entries and administer competitions.
  • To contact you about competition results and prize delivery.
  • To personalise your experience on the website.
  • To send marketing communications (only with your consent).
  • To comply with legal or regulatory obligations.
  • To improve our website and competition services.

4. Legal Basis for Processing

We process your personal data where we have a lawful basis to do so, which may include:

  • Performance of a contract: processing entries you submit.
  • Legitimate interests: improving services and operational needs.
  • Consent: where you agree to receive marketing communications.
  • Legal obligation: compliance with applicable law and regulatory requirements.

5. Sharing Your Information

We may share your personal data with:

  • Service providers acting as data processors (e.g., email platforms, hosting, analytics).
  • Regulatory authorities, where required by law.
  • Third-party partners only with your consent.

We do not sell your personal data to third parties for their own marketing purposes.

6. Free Postal Entry Data

For postal entries, we collect the information you provide by post. These postal entries are treated the same as online entries, and your data will be processed for competition entry and contact purposes only.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance usability, deliver personalised content, and analyse traffic.

You can manage your cookie preferences through your browser settings. Disabling some cookies may affect functionality of the website.

8. Marketing Communications

We may send you marketing emails if you have opted in to receive them. You can opt out at any time by following the unsubscribe link in the message or contacting us at elite@afarley.co.uk.

Opting out of marketing will not affect communications necessary for competition administration.

9. Data Retention

We retain your personal data only as long as necessary to:

  • Administer competitions you have entered.
  • Comply with legal obligations.
  • Resolve disputes.
  • Support legitimate business operations.

10. Your Rights

You have certain rights in relation to your personal data, including:

  • The right to access your data.
  • The right to correct inaccurate data.
  • The right to request deletion.
  • The right to restrict or object to processing.
  • The right to data portability.

To exercise your rights, contact us at elite@afarley.co.uk.

11. Third-Party Links

Our site may link to external websites. We are not responsible for the privacy practices of external sites. Please review their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Contact Details

If you have any questions about this privacy policy or our data practices, contact:

A Farley Menswear Limited (Elite Country Prizes)
Unit 4, Nursery Court
Kibworth Business Park
Kibworth, Leicestershire, LE8 0EX
United Kingdom
Email: elite@afarley.co.uk